Where others stop, we move forward. With conviction, precision, and a sense for what truly matters — driven by a team that understands processes, refines brands, and wins people over.

RAHOFER & STRAFE TEAM

Daniel Strafe

Daniel brings a deep understanding of holistic transformation processes and sustainable strategies. With his analytical mindset and strategic acumen, he has supported companies in the chemical, energy, and telecommunications industries in solving complex challenges.

What stands out most is Daniel’s ability to remain calm and clear-headed, even in demanding situations. This quality fosters trust and enables productive collaboration with colleagues and clients alike.

He possesses strong expertise in modelling and assessing both internal and external factors that are critical to the strategic direction and long-term sustainability of projects.

Daniel’s commitment to genuine transformation goes beyond theory — he embodies the values he brings into his work and environment, helping his partners remain resilient and successful in a constantly changing world.

Maximilian Rahofer

Max brings extensive experience in M&A transactions, strategic transformation, and ESG compliance. He has successfully led and implemented international transformation and optimization projects in the chemical, energy, and wood industries — fully leveraging his expertise and passion for project management and program steering.

With his natural openness and positive energy, Max brings enthusiasm and momentum to every project. He enjoys collaborating with people and developing solutions together. Max supports companies in gaining in-depth market insights, formulating strategic recommendations, and achieving high-quality project outcomes.

His skills and experience make him a valuable partner for organizations seeking deep insights and practical strategies to navigate change and sustainably optimize their business models.

OUR NETWORK IN PROGRESS

Franz Dorn

Franz combines analytical precision with a deep understanding of risk, financial markets and corporate governance – with a particular focus on insurance economics and risk-based business models. Thanks to his experience in the insurance industry at Allianz, in corporate finance and in risk management, he brings a versatile, practical financial profile to the table. As an insurance expert and through his work in restructuring and reorganisation consulting, he supports companies in analysis, stabilisation and strategic realignment.

Franz thinks precisely, solution-oriented and entrepreneurially, translating complex financial and insurance-related issues into clear, robust decisions.

Florian Gigler

Florian combines the creative strength of an internationally awarded Creative Director with a deep understanding of internal business processes — experience he gained as Head of Marketing and in Business Development. As a marketing consultant, he advises companies on brand strategy and development, challenges seemingly unshakable structures, and helps marketing teams communicate more engagingly, consistently, and meaningfully in their daily work.

And, of course, he still loves crafting brand claims, manifestos, and radio spots — and always finds the right words for any PowerPoint presentation.

Goran Golik

Goran is a Creative Director, expert, and keynote speaker specializing in sustainable brand building and communication. His creative work and campaigns have received hundreds of prestigious national and international awards.

For more than 15 years, he has been teaching advertising and communication strategy with a focus on responsible communication and sustainable brand management at leading design schools, colleges, and universities in Austria and abroad. Based on materiality analyses, he develops and transforms brands to engage and inspire their audiences.

Nunu Kaller

Nunu is an Austrian author and publicist who has been exploring the topics of consumption, sustainability, and communication for many years. In addition to her work as a writer, she publishes a regular column addressing issues such as greenwashing, consumer behavior, and sustainability.

Nunu develops and supports communication campaigns for companies that seek to convey sustainable values authentically. She helps shape meaningful strategies that place environmental awareness and social responsibility at the center.

Olga MERZLYAKOVA

Olga brings over a decade of experience in strategy consulting for global players and has supported numerous companies in achieving sustainable growth and transformative success.

With deep expertise in developing growth strategies, driving transformations, launching new products, and executing M&A strategies, she helps organizations strengthen their market position and make value-creating decisions. Olga combines analytical tools with profound knowledge to design tailored, impactful strategies that deliver measurable results.

Thomas Pesendorfer

Thomas has many years of experience in strategic consulting with a strong focus on strategy and innovation. He has successfully supported international transformation projects and brings extensive insights from the telecommunications, food retail, and automotive industries.

His current focus lies in the field of green energy, where he applies his expertise in business model development and transformation to design forward-looking solutions.

Martin Riegler

Martin is an expert in competitiveness and strategic growth. As Chief Revenue Officer of a leading cleantech scale-up, he guided the company from €10 million to over €80 million in revenue — with a focus on go-to-market strategies, digitalization, and scalable structures.

With 17 years of experience across the automotive industry, B2B2C e-commerce, and the energy and cleantech sectors, he helps companies realign their sales and marketing to drive growth, and leverage future technologies such as AI and cleantech to enhance operational efficiency. As a consultant, sparring partner, and interim executive, he delivers measurable results and sustainable success.

Astrid-Maria Schneider

Astrid-Maria strengthens Rahofer & Strafe in project management and brings several years of experience in managing communication and advertising projects. She is responsible for the planning, coordination and implementation of projects – from the initial enquiry to the final implementation.

Her main areas of focus include operational project management, coordination with clients, creation, production and external partners, as well as ensuring deadlines, budgets and quality standards are met. With structure and strong organizational skills, she ensures that even complex projects are implemented efficiently and reliably.

Fabian Sturm

Fabian has many years of experience in strategic consulting and in managing international projects. Throughout his career, he has gained extensive expertise in developing sustainable technologies and innovative business models.

His current focus is on M&A strategies, where he supports companies in driving sustainable growth and innovation within a dynamic industry environment.

Alexander Trybus

A systems-minded consultant and internationally awarded Creative Director, he has spent the past 20 years helping leading agencies make small brands grow and established ones shine again. As a Creative Consultant, he supports companies in rethinking processes and communication – making them more relevant, clear and efficient.

What drives him, he also shares with passion: for the past decade, he has been lecturing and serving as a guest professor at Austria’s leading universities in the fields of creative concept & design, communication and advertising.

Domenica Tscherne

Since 2012, Domenica has been supporting companies in developing and implementing sustainable corporate strategies and in integrating ESG aspects into processes and structures to achieve effective sustainability management.

She actively assists organizations in communicating with their stakeholders and in building professional ESG reporting systems. Domenica is also a lecturer in stakeholder management and sustainability reporting.

Franz
Dorn

Franz combines analytical precision with a deep understanding of risk, financial markets and corporate governance – with a particular focus on insurance economics and risk-based business models. Thanks to his experience in the insurance industry at Allianz, in corporate finance and in risk management, he brings a versatile, practical financial profile to the table. As an insurance expert and through his work in restructuring and reorganisation consulting, he supports companies in analysis, stabilisation and strategic realignment.

Franz thinks precisely, solution-oriented and entrepreneurially, translating complex financial and insurance-related issues into clear, robust decisions.

Florian
Gigler

Florian combines the creative strength of an internationally awarded Creative Director with a deep understanding of internal business processes — experience he gained as Head of Marketing and in Business Development. As a marketing consultant, he advises companies on brand strategy and development, challenges seemingly unshakable structures, and helps marketing teams communicate more engagingly, consistently, and meaningfully in their daily work.

And, of course, he still loves crafting brand claims, manifestos, and radio spots — and always finds the right words for any PowerPoint presentation.

Goran
Golik

Goran is a Creative Director, expert, and keynote speaker specializing in sustainable brand building and communication. His creative work and campaigns have received hundreds of prestigious national and international awards.

For more than 15 years, he has been teaching advertising and communication strategy with a focus on responsible communication and sustainable brand management at leading design schools, colleges, and universities in Austria and abroad. Based on materiality analyses, he develops and transforms brands to engage and inspire their audiences.

Nunu
Kaller

Nunu is an Austrian author and publicist who has been exploring the topics of consumption, sustainability, and communication for many years. In addition to her work as a writer, she publishes a regular column addressing issues such as greenwashing, consumer behavior, and sustainability.

Nunu develops and supports communication campaigns for companies that seek to convey sustainable values authentically. She helps shape meaningful strategies that place environmental awareness and social responsibility at the center.

Olga
MERZLYAKOVA

Olga brings over a decade of experience in strategy consulting for global players and has supported numerous companies in achieving sustainable growth and transformative success.

With deep expertise in developing growth strategies, driving transformations, launching new products, and executing M&A strategies, she helps organizations strengthen their market position and make value-creating decisions. Olga combines analytical tools with profound knowledge to design tailored, impactful strategies that deliver measurable results.

Thomas
Pesendorfer

Thomas has many years of experience in strategic consulting with a strong focus on strategy and innovation. He has successfully supported international transformation projects and brings extensive insights from the telecommunications, food retail, and automotive industries.

His current focus lies in the field of green energy, where he applies his expertise in business model development and transformation to design forward-looking solutions.

Martin
Riegler

Martin is an expert in competitiveness and strategic growth. As Chief Revenue Officer of a leading cleantech scale-up, he guided the company from €10 million to over €80 million in revenue — with a focus on go-to-market strategies, digitalization, and scalable structures.

With 17 years of experience across the automotive industry, B2B2C e-commerce, and the energy and cleantech sectors, he helps companies realign their sales and marketing to drive growth, and leverage future technologies such as AI and cleantech to enhance operational efficiency. As a consultant, sparring partner, and interim executive, he delivers measurable results and sustainable success.

Fabian
Sturm

Fabian has many years of experience in strategic consulting and in managing international projects. Throughout his career, he has gained extensive expertise in developing sustainable technologies and innovative business models.

His current focus is on M&A strategies, where he supports companies in driving sustainable growth and innovation within a dynamic industry environment.

Alexander
Trybus

A systems-minded consultant and internationally awarded Creative Director, he has spent the past 20 years helping leading agencies make small brands grow and established ones shine again. As a Creative Consultant, he supports companies in rethinking processes and communication – making them more relevant, clear and efficient.

What drives him, he also shares with passion: for the past decade, he has been lecturing and serving as a guest professor at Austria’s leading universities in the fields of creative concept & design, communication and advertising.

Domenica
Tscherne

Since 2012, Domenica has been supporting companies in developing and implementing sustainable corporate strategies and in integrating ESG aspects into processes and structures to achieve effective sustainability management.

She actively assists organizations in communicating with their stakeholders and in building professional ESG reporting systems. Domenica is also a lecturer in stakeholder management and sustainability reporting.

Astrid-Maria
Schneider

Astrid-Maria strengthens Rahofer & Strafe in project management and brings several years of experience in managing communication and advertising projects. She is responsible for the planning, coordination and implementation of projects – from the initial enquiry to the final implementation.

Her main areas of focus include operational project management, coordination with clients, creation, production and external partners, as well as ensuring deadlines, budgets and quality standards are met. With structure and strong organizational skills, she ensures that even complex projects are implemented efficiently and reliably.

MEMBERSHIPS IN PROGRESS

WE ARE PROUD
TO BE A MEMBER.

We are an active member of respACT – because addressing ecological, social and economic challenges is also at the heart of what we do.

RAHOFER & STRAFE Contact

Building trust, empowering each other, and striving together for positive change.

OFFICE VIENNA
Mariannengasse 30/2/13, 1090 Wien, Austria

OFFICE SALZBURG
c/o bluebird.space, Siezenheimer Strasse 39a (Entrance A1/OG 4), 5020 Salzburg

OFFICE CARINTHIA
Seestraße 18, 9583 Faak am See, Austria

+43 1 2289348 Send us an email

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© 2025 RAHOFER & STRAFE CONSULTING.
All rights reserved.

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